Who says print is dead? That’s right, direct mail is still around and it still works for the right initiative. Whether at the individual or neighborhood/zip code level, direct mail marketing allows you to target groups of recipients so that their demographic profile is one most closely matching that of your likely customers. Zeppo Marketing can help you understand whether direct mail should be part of your broader marketing strategy—and how to use it for maximum effect.
Direct mail promotional pieces can be delivered to both homes and businesses, and may be addressed to pre-selected individuals, or unaddressed and delivered on a neighborhood-by-neighborhood basis. Individually targeted direct mail recipients can be identified based on a range of gathered data, including age, income, interests, and geography—even spending habits. And messages may be even more specially tailored: for example, all male recipients may receive a personalized package with a man’s picture on the cover, while all female recipients receive a picture of a woman. Whatever the method, the results of a direct marketing campaign should be measurable.
There are a few types of direct mail: